As the Growth Manager for Patika+, you won't just be focusing on short-term lead acquisition. We're searching for a visionary individual who can conceptualize and execute long-term strategies to ensure sustainable lead generation for the program.
- Devise innovative growth strategies by analyzing data to identify and define audiences,
- Have a deep understanding of pre-sales channels and driving top of the funnel,
- Understand and optimize on the funnel to improve campaigns performance to improve overall conversion rates,
- Create, implement, and manage marketing campaigns that promote Patika+ to the target audience,
- Drive continuous improvement and optimization through experiments, continuous A/B testing and generating hypotheses,
- Curate insights from digital marketing channels like FB and Google Ads Manager, Google Analytics to map customer journeys and buyer segments,
- Create and optimize landing pages to maximize user engagement and conversion,
- Collaborate with content creators and web developers to enhance our online presence,
- Forecast marketing campaign growth and ROI, utilizing data-driven insights,
- Analyze market demand, value proposition, and cost implications to help establish optimal pricing that aligns with our goals and appeals to our target audience,
- Stay informed about industry trends, technological advancements, and learner preferences to ensure our curriculum meets the evolving needs of customers.
- Proven experience in digital marketing, particularly within the tech/ed-tech sector,
- Strong analytical, decision-making, and project management skills,
- Excellent verbal and written communication skills,
- Previous experience in Affiliate/Influencer Marketing, ATL & BTL will be an added advantage.
Why Join Us?
- Be part of a team revolutionizing tech education,
- Work with a dynamic and passionate team,
- Opportunities for professional growth and learning.