Growth Manager

Role Overview:

As the Growth Manager for Patika+, you won't just be focusing on short-term lead acquisition. We're searching for a visionary individual who can conceptualize and execute long-term strategies to ensure sustainable lead generation for the program.

Key Responsibilities:

• Devise innovative growth strategies by analyzing data to identify and define audiences,
• Have a deep understanding of pre-sales channels and driving top of the funnel,
• Understand and optimize on the funnel to improve campaigns performance to improve overall conversion rates,
• Create, implement, and manage marketing campaigns that promote Patika+ to the target audience,
• Drive continuous improvement and optimization through experiments, continuous A/B testing and generating hypotheses,
• Curate insights from digital marketing channels like FB and Google Ads Manager, Google Analytics to map customer journeys and buyer segments,
• Create and optimize landing pages to maximize user engagement and conversion,
• Collaborate with content creators and web developers to enhance our online presence,
• Forecast marketing campaign growth and ROI, utilizing data-driven insights,
• Analyze market demand, value proposition, and cost implications to help establish optimal pricing that aligns with our goals and appeals to our target audience,
• Stay informed about industry trends, technological advancements, and learner preferences to ensure our curriculum meets the evolving needs of customers.
  

Qualifications:

• Proven experience in digital marketing, particularly within the tech/ed-tech sector,
• Strong analytical, decision-making, and project management skills,
• Excellent verbal and written communication skills,
• Previous experience in Affiliate/Influencer Marketing, ATL & BTL will be an added advantage.
  

Why Join Us?

• Be part of a team revolutionizing tech education,
• Work with a dynamic and passionate team,
• Opportunities for professional growth and learning.
  

Need-to-know:

• We are working remotely.

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